If you plan to shop for diamond jewelry in the near future, there are several factors that should be taken into consideration. Some of the factors that will affect your decision are determined by the type of jewelry you choose to purchase. For example, if you are interested in purchasing a diamond ring, then one of the considerations you will need to make involves “The Setting”.

Some of the best relationships have been forged and studded with a gift of diamond jewelry. Over a period of time diamonds have become the symbol of long lasting love for many generations. Perhaps it has something to do with the clarity, cut, color and carat and not to mention its durability amongst gemstones. The importance of diamonds would have been lost forever had it not been for the mine workers in the African continent who found them and put a shine to it in the early 17th century. Coupled with legendary stories, myths and designer pieces that adorned Hollywood stars, diamonds have become best friends for millions of women worldwide. Every woman wants to buy at least one diamond worth her name during her lifetime and secretly wishes that this 'rockstar' be presented by the prince charming of her dreams.

So what are the 4 Cs? They are Clarity, Carat, Cut and Color. The 4Cs can help you to make your purchase decision wiser:

1. Clarity. Clarity refers how many flaws that a particular piece diamond has. Diamonds without flaws are harder to find, and are usually more expensive. Usually most diamonds that are sold by retailers have some type of flaws, but are hard to be seen through our human eyes. As long as the diamond jewelry does not have very obvious flaws, it will be worth purchasing.

2. Carat. This refers to the weight of a diamond. The larger the carat, the heavier the diamond. Diamonds which have a larger carat are more expensive but they lose out on the clarity and color when compared to smaller diamonds.

3. Cut. This refers to how a diamond is being fashioned and designed. Some common shapes of a diamond are oval, pear-shaped, heart-shaped, rectangular, etc.

4. Color. Common colors for diamonds are white, green, yellow, purple, black and pink. Some diamonds are colorless and are pretty popular among women.

By taking consideration of the 4Cs when you are about to purchase diamond jewelry, you will be able to have a guide on how to choose the right one for yourself or that special someone.

A simple guideline when buying for someone else is, if the person is more casual than dramatic then the 3/4 carat earrings are normally seen as suitable for work and play. Of course, for grander occasions and more extravagant gifts, just increase the carat and look for higher grade clarity and cut.

Also, just in case you are concerned about someone losing their diamond earring, higher quality diamond earrings often come with the extra security of having screw-on backs instead of the more common pressure backs.

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